One of the effective internet marketing strategies
is the use of PPCs (Pay Per Click) ads to increase sales leads and generate
more conversions. These one time click ads are used by marketers in which a
person clicking upon the ad reaches a landing page. This is then used to
initiate a person into a potential customer. This strategy can prove to be an
effective marketing campaign. However, the PPC may not generate desired results
if we don't engage in proper strategy for landing page optimization.
The following ways can help in developing such a
strategy to improve the conversion rate:
·
Firstly
it is important to have a consistency in the claims of the ad lines and the sales
page. There should be clarity in the content of the copy and it should be
analysed whether it is useful for the target audience. The ad and the copy
should be encouraging enough to convert prospects.
·
The
USPs of the product should be highlighted. The target audience should be
convinced that they are getting the best deal and this would keep one ahead of
their competitors.
·
A
step closer to convert the prospects is how well one can use the call-to-action
(CTA) buttons on their landing pages. This can go a long way in to optimize
your page. The better one can suggest in CTA innovations, the better are the
chances of increasing conversions. These services can provide suggestions to
build a rapport with the target audience.
·
4. It
is important to build trust and prove the genuineness of the brand. Additions
of social media coverage, testimonials, customer reviews and even displaying
social media shares of Facebook or Twitter can pretty much add to the
credibility.
·
A key
to optimize your page is the presentation of the content, i.e. its structure
and layout. Sometimes a simple, concise presentation with pleasant visuals is
more attractive than displaying too much information and images that may tend
to get haphazard and give an uncluttered appearance.
·
One
should work on the optimization of the time to load the page. It is an
ascertained fact that a page taking too many seconds to load will easily lose
visitors.
·
An
apparently perfect page may suffer from poor conversions if it has not worked
upon its SEO optimization. It is wise to use the keywords a person is likely to
search for and include them properly into the contents and titles. The page
should also be engaging so that it doesn't disinterest the visitor. One can
measure the engagement rates of the landing page in metrics like Bounce Rate.
The above mentioned methods are undoubtedly very
useful marketing tools and professionals rendering landing page optimization
services are finding place among company hirings. Consequently, everybody wants
to make best use of this recent marketing strategy.